For dealers & distributors — door, glazing, specialty & fire protection
Own the curtain business in your territory.
Fire and smoke curtains are specified on more projects every code cycle — and in most markets, nobody local knows how to sell, spec, or support them. That gap is your opportunity. This program closes it in eight weeks.
Every cycle
IBC adoption keeps expanding where curtains apply — hoistways, atria, openings.
Nobody local
Most territories have zero dealers who can answer a code question about curtains.
Code wins
The dealer who can talk 3006 to an architect gets the spec. That's the whole edge.
The curriculum
8 weeks · Live + self-paced · Cohort of 12 max
Speak code, win specs
IBC 3006, NFPA 105, UL 1784/10D — enough fluency to be the most credible person in the room with an architect or AHJ.
Find the projects
Reading plans and permit data to spot curtain opportunities before they bid — and getting to the spec writer first.
Quote, sell, close
Pricing structures, margin math, submittal packages, and handling the "why not just build a lobby?" objection.
Install & service revenue
Commissioning, ITM (inspection, testing & maintenance) contracts, and the recurring revenue most dealers leave on the table.
Graduate with a territory playbook, a submittal template library, and a direct line to John for your first three deals.
Built for
- ✓Door & hardware distributors adding a specialty line
- ✓Fire protection contractors expanding past sprinklers & alarms
- ✓Glazing & specialty subs already talking to architects
- ✓Reps who want a defensible, code-driven niche
Not for
- Anyone looking for a catalog to forward — this is a practice, not a product drop
- Territories we've already placed — one dealer per market, full stop
- Brand loyalists — you'll learn to spec what fits the building
“I spent 24 years learning this the hard way. You can borrow all of it.”
John McPhail — Program lead · Next cohort: September 2026